White Papers
Only 14 Percent of People Pick Up an Unknown Call Right Away. +Trusted Asks Why It Should Ring at All.
A new approach to protecting the phone is designed to decide each call from the relationship between caller and subscriber, inside the carrier’s network.By John Perkins, Chief Executive Officer, ICA AI, Inc. For decades, phone companies have invested heavily in caller ID, number authentication, spam detection, and fraud prevention. Yet according to Hiya’s State of…
Read MoreWhy the Decision on Every Call Belongs in the Network
Call screening is moving from the handset into the network, where calling features began. The next question for carriers and service providers is what it decides from.By John Perkins, Chief Executive Officer, ICA AI, Inc. Vodafone, citing YouGov research, reported in December 2025 that nearly 60 percent of people miss important calls from doctors, banks…
Read MoreWhy a “Verified” Caller ID Is No Longer Enough
By ICA AI Staff · October 2026 “Verified” Is Not the Same as Trusted The phone call has a trust problem. Your phone rings, the screen flashes a reassuring “Verified” badge or a green checkmark, and you answer, only to find a scammer on the other end. Despite years of investment in the STIR/SHAKEN security…
Read MoreIdentity Can Be Faked. Relationships Can’t.
Why AI-era communication trust is an infrastructure problem solved by relationships — and why theidentity-authentication question is behind us.Ray Sheppard, Founder & Visionary — ICA AI, Inc.July 6, 2026 OverviewCommunication trust used to be a question of identity: prove a party is who they claim to be, and youhave done most of the work. In…
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